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A. Identification Signs

1. The following signs shall be required for the purpose of identification:

a. Residential address.

b. Building address for multi-building development (Refer to the current Pima County Addressing Code Regulations).

c. Names of streets, drives, circles, complexes, condominiums, etc.

B. Permanent Signs in a Commercial/Industrial Zoning District

The following permanent sign types shall be allowed within a Commercial, Industrial and/or Private School Zoning District and for religious institutions as specified herein:

1. Awning Sign

a. Definition: A sign which is placed on, or integrated into, fabric or other material canopies, which is mounted on the exterior wall of a building. Sign copy affixed to an awning may only display the name of the business and/or address.

b. Quantity: One (1) awning allowed per business.

c. Area of Sign Copy: Maximum twenty (20) square feet which shall count against the business’s sign area allotment.

d. Height: Not to exceed the roofline of a building.

e. Illumination: Internal illumination, fluorescent lamps, provided only the copy emits light. The background material shall be opaque. An awning sign must be turned off at the close of business.

2. Directional Sign

a. Definition: A permanent on-site sign that is placed solely to define location and streamline the flow of vehicular and/or pedestrian traffic so as to minimize congestion and promote safety. A directional sign may only display written or graphic directions for traffic, name of the business and/or logo, and address and/or suite number.

b. Quantity: One (1) single- or double-faced directional sign per individual, freestanding business that is not part of a Master Sign Program. Businesses that have drive-through lanes shall be allowed one (1) additional directional sign.

c. Area of Sign: Six (6) square feet.

d. Height: Not to exceed three (3) feet.

e. Location: To be located at an access point to the property and/or interior to the property of the business.

f. Setback: None unless otherwise required.

g. Illumination: Internal illumination allowed; provided, that the sign is turned off at the close of business.

Figure 28-3. Directional Sign

3. Directory Sign

a. Definition: An on-site sign interior to a development that lists only names and locations of the businesses or activities within a building or multi-tenant complex. A directory sign shall help to direct vehicular and/or pedestrian traffic.

b. Quantity: Shall be determined and reviewed on an individual project basis by the Planning and Zoning Administrator, when applicable. The guidelines set forth under an approved sign criteria or Master Sign Program shall be followed.

c. Area of Sign: Not to exceed forty (40) square feet, and not to exceed two (2) square feet for each business displayed on the sign.

d. Height: Not to exceed eight (8) feet from grade.

e. Location: Interior to the property or development, such as the parking area.

f. Setback: Minimum forty (40) feet from the property line.

g. Illumination: Internal illumination allowed; provided, that the sign is turned off by 11:00 p.m.

4. Entryway Sign

a. Definition: A permanent sign identifying the entrance to a subdivision, complex, facility, or commercial development.

b. Quantity: Maximum of two (2) per entryway with one (1) located on each side of entryway. If the linear frontage of the project exceeds six hundred (600) feet and there is more than one (1) entry point along that frontage, two (2) additional signs may be permitted at the second entryway on that frontage. For projects with multiple street frontages, entryway signs are permitted on each frontage in accordance with the quantity and spacing requirements listed above.

c. Area of Sign: Thirty-two (32) square feet.

d. Height: Not to exceed six (6) feet or the height of the entryway wall on which the sign is placed.

e. Location: On private property, in a landscaped area at entryways, as described above.

f. Setback: None unless otherwise required.

g. Illumination: Halo illuminated letters or direct lighting that shall not project above the sign. The sign may be turned on at 5:00 a.m. and shall be turned off by 11:00 p.m.

Figure 28-4. Entryway Sign

Figure 28-5. Allowed Entryway Signs

5. (Repealed by (O)19-06, 07/31/19)

6. Menu Board

a. Definition: A monument style or wall-mounted sign providing a bill of fare for the purpose of placing orders at a drive-through, drive-in restaurant, or walk up window.

b. Quantity: Two (2) per drive-through lane.

c. Area of Sign: Thirty-two (32) square feet.

d. Height: Not to exceed six (6) feet.

e. Location: Within a designated drive-through lane so as not to be visible from adjacent streets or property, or another location approved by the Town.

f. Setback: Must be on private property and shall not pose a safety hazard.

g. Illumination: May be internally illuminated provided the menu board is turned off no later than one (1) hour after business is closed.

7. Monument Sign

a. Definition: A permanent sign supported by structures, columns, uprights, and/or braces that are placed on, or anchored in, the ground independent of the building or business structure.

b. Quantity:

i. One (1) per street frontage.

ii. If frontage is greater than six hundred (600) feet and there is more than one (1) entrance to the development, a second sign is permitted.

iii. For frontages greater than eight hundred (800) feet, additional signs may be approved by the Town.

iv. A corner sign with frontage on both streets may be utilized as an additional allowable sign.

c. Area of Sign:

i. Fifty (50) square feet for a single tenant or the development name.

ii. Seventy-two (72) square feet for a multiple-tenant sign with tenant panels.

d. Height:

i. Not to exceed eight (8) feet from grade.

ii. An architectural element of the sign, such as an arch or column, may exceed the height of the monument sign by twenty-five percent (25%); provided, that all text and logos are less than eight (8) feet in height from grade.

e. Location: To be placed near the entrance or along a street frontage on private property.

f. Setback: None unless otherwise required.

g. Illumination:

i. Illumination may be halo, internal, or a combination thereof.

ii. Individual panels shall be opaque with copy that may be lit.

iii. Unused tenant panels shall be opaque and designed to match the rest of the sign.

iv. The sign may be turned on at 5:00 a.m. and shall be turned off no later than 11:00 p.m.

h. Design:

i. Blank tenant panels shall not be white.

ii. The sign may be single- or double-faced, with all supporting structures concealed.

iii. The sign may contain the name of the development and a maximum of eight (8) tenants, along with the property address.

iv. No one (1) tenant may be displayed more than once in one (1) monument sign.

i. Changeable Copy Standards for Monument Signs:

i. Uses are limited to the following:

a) Private schools.

b) Religious institutions.

c) Service stations, which are subject to subsection B.9 of this section.

d) Theaters, which are subject to subsection B.10 of this section.

e) Time/temperature, which are subject to subsection B.11 of this section.

ii. Quantity: One (1) allowed as an integrated part of a monument or wall sign.

iii. Size: Changeable copy portion of the sign shall not exceed fifty percent (50%) of the proposed sign area.

iv. Illumination: Standards of Section 28.3.B shall apply.

v. Design:

a) Changeable copy may be done manually or with an electronic message board.

b) Electronic message boards shall be integrated into the monument sign.

8. Pedestrian Tenant Directory

a. Definition: An exterior, wall-mounted, or freestanding sign that lists only the names and locations of tenants of a complex or development for the sole purpose of directing pedestrians. The sign shall have a uniform background color and letter style.

b. Quantity: One (1) per building entrance, or as approved by the Town. If applicable, applicant shall follow the guidelines set forth under a Master Sign Program, Section 28.2.B.

c. Area of Sign: Maximum four (4) square foot panel for the name of the complex and maximum two (2) square foot panel for each business or resident within the complex.

d. Height: Shall be at eye level for pedestrian traffic and not exceed the roofline of a building.

e. Location: May be wall-mounted or freestanding at pedestrian entrance points to the complex and/or along pedestrian walkways.

f. Illumination: Sign shall be nonilluminated.

Figure 28-6. Pedestrian Tenant Directory

9. Service Station/Fuel Sign

a. Definition: A permanent, two (2) component, monument style sign displaying fuel prices, fuel types, name of station, and/or logos.

b. Quantity: One (1) per street frontage.

c. Area of Sign: Thirty-two (32) square feet.

d. Height: Not to exceed six (6) feet from grade.

e. Location: On private property adjacent to an arterial or collector street only.

f. Setback: None unless otherwise required.

g. Illumination: Name and logo of the business may be internally illuminated.

h. Changeable copy standards for service station/fuel signs:

i. Uses are limited to the following:

a) Fuel prices.

b) Fuel types.

ii. Size: Changeable copy portion of the sign shall not exceed fifty percent (50%) of the proposed sign area.

iii. Illumination: Standards of Section 28.3.B shall apply.

iv. Design:

a) Changeable copy may be done manually or with an electronic message board.

b) Electronic message boards shall be integrated into the monument sign.

Figure 28-7. Service Station/Fuel Sign

10. Theater Signs

a. Definition: A monument style or wall sign with changeable copy panels used to display the current movies and times they are playing within the theater.

b. Quantity: One (1) wall sign and one (1) monument style sign allowed.

c. Area of Sign: Fifty (50) square feet for a monument style sign and sixty-four (64) square feet for a wall sign.

d. Height: Eight (8) feet for a monument style sign. A wall sign shall not extend above the roofline of a building.

e. Location: A monument style sign shall be located on private property and a wall sign shall be displayed at the main entrance to the building.

f. Setback: None unless otherwise required.

g. Illumination: The sign may be internally illuminated or the copy may be electronically illuminated and shall meet the standards of Section 28.3.B. The sign may only display the current listing of movies and their times. No other advertising message is allowed. The sign shall be turned off one (1) hour after closing of theater.

Figure 28-8. Theater Sign

11. Time and Temperature Signs

a. Definition: An electronically controlled sign that provides the current time and/or temperature.

b. Quantity: One (1) per development project.

c. Area of Sign: A time and temperature sign may be a component of a monument style sign. Wall signs shall not exceed twenty (20) square feet.

d. Height: Not to exceed the roofline of a building.

e. Location: On private property and shall not be located within six hundred (600) feet of another time and temperature sign, not including an analog mounted on a wall.

f. Illumination: Shall meet the standards of Section 28.3.B.

12. Under-Canopy Sign

a. Definition: A wall-mounted or hanging sign which identifies the business name and/or logo. Under-canopy signs shall be consistent in color, shape, design, and materials, if the development has an approved sign criteria or master sign program. An under-canopy sign shall be located entirely under a covered porch, walkway, extended roof or similar structure and is solely for directing pedestrian traffic.

b. Quantity: One (1) per tenant space.

c. Area of Sign: Four (4) square feet.

d. Height: A minimum clearance of seven (7) feet shall be maintained beneath the sign and shall not extend above a roofline of the building.

e. Location: The sign shall be in front of the tenant space it is identifying and shall be suspended from a roof overhang above a walkway or porch, or may be perpendicular to the street and attached to the fascia of the building.

f. Illumination: Shall be nonilluminated.

13. Wall Sign

a. Definition: Any sign which is fastened, attached, connected, or supported in whole or in part by a building or structure other than a sign structure which is supported wholly by the ground with the exposed face of the sign in a plane parallel to the plane of the wall.

i. A wall sign shall consist of individual character letters (pan channel or reverse pan channel).

ii. Only individual logos may utilize cabinet sign type with a translucent sign face.

iii. Wall signs may include the name of the business, a trademarked logo, tagline, and modifiers, if needed, to further clarify the goods or services available on the premises.

b. Quantity:

i. No more than two (2) elevations may contain a wall sign.

ii. If a single tenant occupies an end unit or entire freestanding building, there may be signs on three (3) elevations, but only two (2) elevations may have illuminated wall signs.

iii. “End unit” refers to the end unit of a building in the final phase of a development.

c. Area of Sign: For building elevations containing wall signs, a sign may be:

i. Twenty-four (24) square feet, with no single wall sign containing more than one (1) square foot of sign for each linear foot of building frontage, for a maximum sign area of one hundred fifty (150) square feet.

ii. Wall signs for building elevations further than three hundred (300) feet from the street may contain no more than one and one-half (1 1/2) square feet of sign area for each linear foot of frontage, for a maximum sign area of two hundred (200) square feet.

iii. Where businesses do not possess individual frontages, each may maintain an individual sign; however, the maximum wall sign square footage shall not be exceeded.

iv. Taglines are not to exceed thirty-five percent (35%) of the actual area of the main wall sign, as permitted in this section.

v. May not project more than eight (8) inches from the wall on which the sign is mounted.

d. Height: No wall sign shall extend above the roofline of a building.

e. Location: Shall only be placed on the building elevations or at the main entrance of a business which the sign identifies.

f. Illumination:

i. Individual letters may be nonilluminated, halo illuminated or internally illuminated.

ii. Cabinet-type signs shall only emit light through the logo.

iii. Taglines may be halo or internally illuminated and shall only emit light through a translucent material over cut out letters or characters.

iv. The standards of Section 28.3.B shall apply.

g. Changeable copy standards for wall signs:

i. Uses are limited to the following:

a) Private schools.

b) Religious institutions.

c) Theaters. See subsection B.10 of this section.

d) Time/temperature. See subsection B.11 of this section.

ii. Quantity: One (1) allowed as an integrated part of a wall sign if changeable copy is not used on a monument sign.

iii. Size: Changeable copy portion of the sign, including frame, shall not exceed fifty percent (50%) of the proposed sign area.

iv. Illumination: Internal.

v. Design:

a) Changeable copy may not be changed electronically.

Figure 28-9. Wall Sign

14. Window Signs

a. Definition: Any form of advertisement and/or identification associated with the business that is affixed to the interior or exterior of a window, or placed immediately behind a window so as to inform or attract attention to the public outside of the building and/or tenant space. Window signs are divided into five (5) types of signs:

i. Business Name: Signs that identify the name of the business.

a) Area of sign: Maximum two (2) square feet.

b) Quantity: Maximum of one (1) sign for any one (1) business and/or tenant space. For businesses that are corner tenants or individual properties having two (2) street frontages, the same shall apply on both sides.

c) Location: The business name sign shall be located on the entrance door to the establishment. If an entrance door cannot be utilized, then the sign may be located where it will not interfere with any other sign types, under this provision.

d) Illumination: Business name shall be not illuminated except as provided in subsection B.14.a.iv.d of this section.

ii. Business Hours of Operation: Signs that identify the business is open and/or closed for operation.

a) Area of Sign: Hours of operation shall not exceed a maximum of one (1) square foot.

b) Quantity: Maximum of one (1) sign for any one (1) business and/or tenant space. For businesses that are corner tenants or individual properties having two (2) street frontages, the same shall apply on both sides.

c) Location: The hours of operation shall be located on the entrance door to the establishment. If an entrance door cannot be utilized, then the sign may be located within another area that will not interfere with any other sign types, under this provision.

d) Illumination: Business hours shall not be illuminated.

iii. Sign Band: A thin band which stretches the overall length of the windows of a building front and/or tenant space and displays either the name of the business or logo in multiple successions.

a) Area of Sign: A sign band shall not exceed a maximum of one (1) foot in height by the overall length of the building frontage and/or tenant space.

b) Quantity: A maximum of one (1) sign band per window.

c) Height: The sign band shall be no higher than the midpoint of the overall height of the windows from grade.

d) Illumination: Sign band shall not be illuminated.

e) Additional Requirements:

1) The band may include additional text, logos, or graphics that relate to the business within.

2) Copy may not exceed fifty percent (50%) of the total band length.

iv. Display Area: An area for the purpose of displaying miscellaneous items such as posters, menus, promotional items or the like which pertain to the business itself, in a defined location and may include illumination. Window displays such as mannequins, three (3) dimensional figures, clothing and the like, which do not contain advertisement, shall not be considered a window type sign as described above.

a) Area of sign: Maximum of six (6) square feet.

b) Quantity: Maximum of one (1) display area for any one (1) business and/or tenant space. For businesses that are corner tenants or individual properties with two (2) street frontages, may have one (1) display area per frontage. Businesses and/or tenants with building frontage in excess of forty (40) feet may have one (1) additional display area.

c) Location: The display area shall be located on the first immediate window to the right or left of the entrance door. For tenants having a corner space, the display area shall be located so as to not interfere with visibility pertaining to safety issues or interfere with any other sign types under this provision.

d) Illumination: A display area containing illumination shall meet the following standards:

1) Quantity: A maximum of one (1) display area containing illumination is allowed per business regardless of length of store front or corner location. A maximum of one (1) illuminated sign is allowed in the (1) one display area.

2) Location: On The first immediate window to the right, left or top of the primary entrance door only. Illuminated display areas shall not be located on the sides or rear of buildings.

3) Type: Internal or exposed neon. Sign shall not be externally illuminated or incorporate LED lighting.

4) Hours: Sign may only be turned on at 5:00 a.m. and shall be turned off at 11:00 p.m.

5) Movement: The sign shall not flash, blink, rotate, move or contain animation.

e) Color: All window signs shall utilize colors that are compatible with the architectural design of the building. Fluorescent or iridescent colors shall not be allowed.

v. Open/Closed Sign: A sign that identifies if the business is open or closed.

a) Quantity: Maximum of one (1) for any one (1) business and/or tenant space per street frontage.

b) Illumination: Open/closed sign may be illuminated. Open/closed sign containing illumination shall meet the following standards:

1) Combinations: If the open/closed sign is part of or attached to a larger graphic or sign it is considered a display area and shall meet the standards of illuminated display area.

2) Hours: Sign may only be turned on at 5:00 a.m. and shall be turned off at 11:00 p.m.

3) Movement: The sign shall not flash, blink, rotate, move or contain animation.

vi. General Requirements for All Window Signs:

a) Permits are required for all window signs except for business name/hours of operation and open/closed signs.

b) No additional permits will be required to continually change the display area as long as the location of the original permitted area has not changed.

c) Any off-site advertisement displayed in a window is strictly prohibited unless otherwise specified in this chapter.

Figure 28-10. Sample illustration showing placement of window signs

Example of a display area containing multiple signs. Only one (1) sign in a single display area can be illuminated.

((O)19-06 § 1 (Exh. A), 2019; (O)18-08 , 2018; (O)17-02 , 2017; (O)16-05, 2016; (O)15-08 , 2015.)

C. Permanent Signs within a Residential Zoning District

The following permanent signs shall be allowed within a Residential District:

1. Entryway Signs

Refer to subsection B.4 of this section.

2. Kiosk Signs

Refer to subsection B.5 of this section.

3. Monument and wall signs for religious institutions, private schools and public institutions are permitted in residential districts subject to Town approval.